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Promotion
Why dont sky poker get something organised with sky tv and run promotions using sky products as prizes?
i.e. sky tv for a year as top prize then smaller prizes of 3 months movies, 1 month sky sports, sky store movie etc etc
Sky poker could get them cheap off sky tv but their value to joe public would be full value.
Only problem with it is that not everyone has a sky subscription and therefore a free sky store movie would be a bit useless to them. Could just have it open to sky subscribers only (good way to get people to sign up to sky) or just have smaller replacement prizes for non subscribers?!