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Jackpot musings - what would YOU do?
The Sky Poker Jackpot has been running, what, 5 or 6 years now?
It's tremendous fun, gives a lot of buzz & feel-good to those who play MTT's here.
Costs a lot of money, too. I've no idea of the figure, you can guess as easily as I can, but if we said £20,000 per annum, I don't think it would be a million miles out. The total paid in 2013, & to date in 2014 can be seen on the Promo Page if you want to do the Math, HERE
Deduct from that the payback, generated by those who add the Mini to their schedule when playing the Main, (it does not attempt to drive those who play the Mini to play the Main, of course). Again, a wild guess, but I doubt there is much financial payback, it's mainly buzz & feel-good.
So if YOU ran SkyPoker.com, & you were trying to allocate the Promotional spend, would you spend the £20k on the Jackpot, or would you put it to a different use? Bear in mind the annual Promo spend is a fairly big 6 figure number, so this is a smal part of a much bigger thing. Even so, it's worth thinking about.
What use would YOU put £20k of Promo spend on?
Remember that a Promo has to be a double-edged sword, it needs to give players something, as well as, in some form, be beneficial to the Business, by increasing traffic, encouraging more frequent play, loyalty, & a multitude of other things. Most Promos, here & elsewhere, try & tick at least some of those boxes.
It could be related to cash games, SNG's, MTT's, anything or everything.
Folks rarely like change for changes sake, but in any successful Business, change, freshening things up, new ideas, are very very important. Old things - & old people - lose their sparkle, I'm told. Can't say I noticed.....
Fire away, be the bloke - or lady - who has to make the decision.
Comments
By this I mean spread across more tourneys perhaps?
I do think the forum DTD's are very fun. The best 2 scores added together from the 3 DTD tourneys.
Something along those lines. For example have 3 nominated tourneys, lets say a £3.30 bh £5.50 bh and £11. The same as the DTD rules with the top 3/5 best scores winning something? Or a mixed format version. Turbo, BH, deepstack?
Obviously as a business model look at what is currently paid out, increase in traffic and decide the prize amount/number of prizes from there?
Just off the top of my head like
To encompass either standard SnG or DYM.
Similar to the previous SnG promo, this to be 30 games over a month, but must be 10 each of NLH, Omaha and PLO8, thus increasing traffic/revenue/interest in Omaha and PLO8.
As always a leaderboard, of say the top 50 players ROI to be made public, to keep track, aid competition etc.
Upon completion of the promo, final positions on leaderboard of all players who completed 30 (10 each of NLH, Omaha and PLO8) games to be made public.
Positions 7 - 50 receive £8K in prize award similar to tournament payout.
Positions 1 - 6 compete in 3 separate (televised) SnG games. One each NLH, Omaha and PLO8. For each game the winner receives 6 points, 6th position 1 point, and obviously corresponding points inbetween.
Upon completion of the final 3 SnG games, points totals added up, £12K shared between positions 1st and 6th.
Voila, a complete SnG champion is crowned, 50 people are awarded prizes, short term increase of revenue from Omaha and PLO8 guaranteed (with the hope of the promo garnering interest in those formats and longer term revenue foreseen) for Sky.
The prize figures might need tinkering with to ensure that position 6 earns more than position 7, but the idea remains the same.
Position 51 gets a bag of twiglets.
sites dont like using the word rake in promotional material but making it known that the cost of playing is being reduced would surely be a more viable longeterm attraction than 'play 10 dyms and win an entry into a lottery to win an ipad' type thang
i think reducing rewards for winning grinders and giving more back to recreationals is the best way to keep games healthy. at the very least make the games beatable at that level.
For cash - perhaps some sort of 'lucky hand'... stick a joker into the mix for hole cards, if you win the hand, you get a cash pot. If you don't win, half the rake from that hand gets added to the cash pot. Pays for itself as it'll create a bit more action.
A bad beat jackpot would probably be a fun addition, but not sure it'd increase volume / hands played.
And I still think that some sort of 'Big Game' set-up would be fun.
> Maybe have some dedicated NL10 or lower table (or bands up to and including £100)... could also run a PLO/PLO8 week potentially, although appreciate that is likely to generate way less traffic.
/> Decide whether most points / most profit / biggest spin up etc qualifies you
/> Then the best person each month gets sat a 6-max table with £1k (say) and plays 5 oppo selected either from the TV show (I'm thinking guest analysts more than Rich and Anna... no offence
/> Run it for an hour, loose cannon gets to keep everything they win above £1k, the experts can reload as much as they like and play as normal (knowing there should be an 'easy' £1k to pick up)
/> You get the added bonus of an hour coverage filled for the TV show one day a week!
For STT world, it's been mentioned before, but a lucky jackpot table would be awesome. However it works, tables at all levels are randomly selected to have the prize pool multiplied - so theoretically you could play a rake-hungry 60p DYM (prize = 3 x £1) that gets selected for a 300x multiplier and suddenly can spin that 60p into £100. I would 100% play more STT of all variants if this was introduced.
I know ideas on this thread are almost certainly never going to be implemented, but love the opportunity to hear people's creative ideas for ways to improve the site
there is a big world outside nlh and sky currently has none of it.
make every game that isn't nlh rake free.
- would attract new players to the site
- would make it cheaper for current players to access these games
- non nlh must the worst money makers on the site so you won't be hammering into current profits
- unique selling point
- stops players leaving to play non nlh on other sites