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I see a leading irish bookie has introduced a cash card just like a bank card that you can use to withdraw money from your account, just wondering will sky introduce something like this? And is it something players would be interested in?
I know I would be anyway and I think it would be quite a good advertising tool as well. Every time people use their sky mastercard or visa to pay for the petrol (or new audi if you're matt bates) then cashiers and shoppers think "if he can win maybe I can" and starts conversations about playing/winning online.
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I would be very surprised indeed if SB&G reverted to separate wallets. XSell is a very important part of their business philosophy.