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Club 100 Freeroll

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Comments

  • VespaPXVespaPX
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    we should all go on strike until they allow us to play in this whos with me
    Posted by reeler
    Make it last 6 months and you're in !
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  • NoseyBonkNoseyBonk
    edited December 2014
    I'll just completely ignore Machka's post, like everyone else.
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  • MachkaMachka
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    I'll just completely ignore Machka's post, like everyone else.
    Posted by NoseyBonk
    Clearly Sky Poker don't know anything about marketing.

    What I'll do is start a poker site, market it properly and in a few years sell 80% of my business for £800 million.

    That'll show 'em.
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  • scouse_redscouse_red
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : Im not here to debate this with people, i purely would have liked sky to have said what its about? Whats the difficulty with that Kinda puts me off paying £100 for the 'Super Rolla' when a bunch of lapsed players are getting somthing a lot better for free. Moral of the story, dont play for 6 months and wait for an invite to play in this 'club 100' tourny
    Posted by alex1229

    Alex i'm not trying to pick an argument with you here but..........

    why should they explain it, it's a private tourney with certain criteria to be met and an invite required

    as we have a forum here on Sky Poker someone has seen it picked up on it and posted

    if any other site had done this we wouldn't know, ignorance is bliss and all that

    fwiw I think if you want an answer a chat with or email to customer care or someone at Sky Towers will be the only way, as they are not obliged to answer publically or for that matter privately.

    look it's a promotion they're running you and I for that matter are not invited end of good game and all that

    if it upsets you that much then try the contacting Sky route bud

    Good Luck at the tables

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  • hhyftrftdrhhyftrftdr
    edited December 2014
    Kicking off now....only 130 odd runners, and close to 3k ftw.

    Must be nice!
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  • alex1229alex1229
    edited December 2014
    Crazy. It clearly got no where near the runners it expected.

    Anyway...Sky - I'll offer to conduct some analaysis into this promo for you. The main KPI of this promo is obveously to reactivate - i can look into all 130 players play over the next month, and see if they actually become 'active' again? and see if it was £10K well spent?

    Dont worry, my wages clearly will be a drop in the water for you
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  • Tikay10Tikay10
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    Crazy. It clearly got no where near the runners it expected. Anyway... Sky - I'll offer to conduct some analaysis into this promo for you. The main KPI of this promo is obveously to reactivate - i can look into all 130 players play over the next month, and see if they actually become 'active' again? and see if it was £10K well spent? Dont worry, my wages clearly will be a drop in the water for you
    Posted by alex1229
    How do you know how many players were "expected"?

    How do you know it was aimed only at Sky Poker? It may have been (I'm just being theoretical here, because I don't know, & it's none of my business) aimed wider, at people who may, or may not, be useful, or are active, on other parts of SB&G, such as Sky Bet, Sky Vegas, Sky Casino, Sky Bingo. Will or can you measure that?

    It's all the same business, they don't view poker as a stand-alone, & never have.

     
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  • MattBatesMattBates
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : How do you know how many players were "expected"? How do you know it was aimed only at Sky Poker? It may have been (I'm just being theoretical here, because I don't know, & it's none of my business) aimed wider, at people who may, or may not, be useful, or are active, on other parts of SB&G, such as Sky Bet, Sky Vegas, Sky Casino, Sky Bingo. Will or can you measure that? It's all the same business, they don't view poker as a stand-alone, & never have.  
    Posted by Tikay10
    This argument has been stated on numerous occasions but Alex has his view which is the only view and the correct view!
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  • alex1229alex1229
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : How do you know how many players were "expected"? How do you know it was aimed only at Sky Poker? It may have been (I'm just being theoretical here, because I don't know, & it's none of my business) aimed wider, at people who may, or may not, be useful, or are active, on other parts of SB&G, such as Sky Bet, Sky Vegas, Sky Casino, Sky Bingo. Will or can you measure that? It's all the same business, they don't view poker as a stand-alone, & never have.  
    Posted by Tikay10
    The promo worked out at £76 per head, that is definetely way above the average for a reactivation campaign, i can safely say that from experience! 

    As for the value to the wider business this wasnt cross-sell or anything like that, just simply sent out to players who havent played for 6 months, and ultimately have no value to the business at all - the market they targetted arnt price sensitive, they could have achieved the same result by offering a £500/£1000 freeroll. 

    I just think a lot of money was wasted with this the winners will withdraw their share of £10k and Sky will never see a penny of that again - it would have been better spent on actives.

    Anyyyyyway, ive had my rant, whats done is done - i generally think the promos sky do are top notch - i just thought this was bit of a strange one
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  • Tikay10Tikay10
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : The promo worked out at £76 per head, that is definetely way above the average for a reactivation campaign, i can safely say that from experience!  As for the value to the wider business this wasnt cross-sell or anything like that, just simply sent out to players who havent played for 6 months, and ultimately have no value to the business at all - the market they targetted arnt price sensitive, they could have achieved the same result by offering a £500/£1000 freeroll.  I just think a lot of money was wasted with this the winners will withdraw their share of £10k and Sky will never see a penny of that again - it would have been better spent on actives. Anyyyyyway, ive had my rant, whats done is done - i generally think the promos sky do are top notch - i just thought this was bit of a strange one
    Posted by alex1229
    How do you know it was not cross-sell?

    How do you know these players have not spent money in other parts of the Business?

    Just because they have not played poker, how do you know they don't use (or did not use) Sky Vegas, Sky Casino, or Sky Bet?

    Without that knowledge, how do you know the money was wasted?

    How do you know what a viable re-activation spend is to SB&G as a whole?

    I think we should draw a line under the thread Alex, to be honest.


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  • NoseyBonkNoseyBonk
    edited December 2014
    Machka (for one) hasn't been inactive on Sky Poker, so it wasn't just sent to inactive players with "no value"
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  • FCHDFCHD
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    Crazy. It clearly got no where near the runners it expected.
    Posted by alex1229
    On the contrary, I think it got more players (I hate the term runners when it's poker players we really mean). As it was entitled Club 100 I expected it to be for 100 players.
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  • jdsallstarjdsallstar
    edited December 2014
    But alex the point is this freeroll could have been a way of rewarding big sky vegas customers and at the same time encourage them to play more poker as well? 

    You keep saying it's reactivation campaign and it simply might not be. It could be a sky vegas retention campaign with a little bit of cross selling? 

    I'd be very very surprised if this was a reactivation campaign for former micro stakers
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  • jordz16jordz16
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : On the contrary, I think it got more players (I hate the term runners when it's poker players we really mean). As it was entitled Club 100 I expected it to be for 100 players.
    Posted by FCHD

    it was called club 100 due to inactive players having to earn 100 poker points in november to enter
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  • alex1229alex1229
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : it was called club 100 due to inactive players having to earn 100 poker points in november to enter
    Posted by jordz16
    Thank you - this answers all the above. 

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  • GELDYGELDY
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : The promo worked out at £76 per head, that is definetely way above the average for a reactivation campaign, i can safely say that from experience!  As for the value to the wider business this wasnt cross-sell or anything like that, just simply sent out to players who havent played for 6 months, and ultimately have no value to the business at all - the market they targetted arnt price sensitive, they could have achieved the same result by offering a £500/£1000 freeroll.  I just think a lot of money was wasted with this the winners will withdraw their share of £10k and Sky will never see a penny of that again - it would have been better spent on actives. Anyyyyyway, ive had my rant, whats done is done - i generally think the promos sky do are top notch - i just thought this was bit of a strange one
    Posted by alex1229

    you wanting to apply to Sky for a marketing job?. Can be the only rationale reason for going to all that effort. Other than the freeroll hunters who gives a dingoes kidneys what sky appears to spend on any individual promotion? As long as they are giving the regs enough freebies to keep them amused then that is all that matters. 


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  • alex1229alex1229
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : you wanting to apply to Sky for a marketing job?. Can be the only rationale reason for going to all that effort. Other than the freeroll hunters who gives a dingoes kidneys what sky appears to spend on any individual promotion? As long as they are giving the regs enough freebies to keep then amused then that is all that matters. 
    Posted by GELDY
    Not a big fan of Leeds
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  • jdsallstarjdsallstar
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : Thank you - this answers all the above. 
    Posted by alex1229
    Didnt answer my question. Could this be to reward select sky vegas customers and cross sell a little poker? 
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  • alex1229alex1229
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : Didnt answer my question. Could this be to reward select sky vegas customers and cross sell a little poker? 
    Posted by jdsallstar
    'it was called club 100 due to inactive players having to earn 100 poker points in november to enter'

    Im pretty sure this is no complex promo targetting Vegas Whales or SkyBet VIPs - simply Inactive Poker Players of 6 Months + 

    Anyway from my perspective im done here - the freerolls run and been done, sky didnt want to make any comments on it - we all had to fork out £100 to get an equilivant, life goes on.


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  • jdsallstarjdsallstar
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    In Response to Re: Club 100 Freeroll : 'it was called club 100 due to inactive players having to earn 100 poker points in november to enter' Im pretty sure this is no complex promo targetting Vegas Whales or SkyBet VIPs - simply Inactive Poker Players of 6 Months +  Anyway from my perspective im done here - the freerolls run and been done, sky didnt want to make any comments on it - we all had to fork out £100 to get an equilivant, life goes on.
    Posted by alex1229

    Yeah but we dont know how active they are in other sections? Why are you "pretty sure" it wasnt to lure these types of customer? The only info anyone has is that these players have not played for a while on sky and were not big players even when they were. 

    My brother used to play on sky.... He got no email?! 

    We simply don't know. 

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  • VespaPXVespaPX
    edited December 2014
    Jeez guys give it a rest .

    Let sleeping dogs lie.
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  • SlipwaterSlipwater
    edited December 2014
    In Response to Re: Club 100 Freeroll:
    Jeez guys give it a rest . Let sleeping dogs lie.
    Posted by VespaPX
    Sleeping Dogs - great game.

    I wrote a story with that title too, which is also pretty good :)
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