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That's such an interesting question, & I'll try & address some of it.
Firstly, multi-accounting, which is peculiar, but in different ways, to both Sky Bet & Sky Poker, is less prevalent than you might think. In poker, it's a very emotive topic, & people get very uppity when they smell a rat, but the incidence of MA is really very small indeed. It does happen, yes, but it's rare, the vast majority of poker players are honest. An odd aside is that often it comes from players who have taken the hump with the site, said "I'm leaving", & then create a new account to return, as they realised they were wrong but don't want to lose face.
Registration procedures, because of the sheer size of SB&G, & the need to streamline systems & be efficient, are identical for all SB&G sites. One size does not always fit all, fair to say, but on balance it needs to be like that.
Now to the heart of your question. The Business can measure the success or failure of "Registration journeys". In case you were not aware, all Gaming Sites suffer a % of would be Clients who start the Registration process, but don't complete it. Even if this number were only 10%, that's a lot of potential lost business.
So the Registration process has to strike a balance between 2 things.
1) Quick & easy, to lessen the failed Registration Journeys.
2) Sufficiently robust to ensure compliance, & no hanky-panky.
It's quite a balancing act to get those 2 in sync.
In reality, MA in poker is less prevalent than most think, though yes, it happens.
As to the comments in this thread, suggesting MA-ers will somehow wangle themselves a free UKPC seat, well I'd say that's going to be extremely difficult for them to achieve, though I'm not going to explain why, obviously.
Interesting question though.
Good luck to them, got to try and entice new players and signups, this is a delicious cherry for them to take a bite of.
Make sure you come & introduce yourself in Nottingham.
So the factors in this equation are "average value per year to SB&G", & "average lifetime value to SB&G", these are in addition annual & lifetime to poker.
When a "first Client Sky Poker" (say, someone who signs up to Sky Poker & then uses other parts of SB&G) then spends money elsewhere on the SB&G sites, Sky Poker derive benefit.
Acquisition & x-sell is a well-developed & very important theme in online gaming, & looking at these Promos in one dimension misses the bigger picture.
Thanks hope to see you there
Still giddy and i sure will
the 7-30 one tonight has 4 entrants so far! I hope they can all attend!
We can look forward to the 20K billionth hand freeroll with />1K? players.